Is your brand on Instagram? What are you doing to bolster your brand there? Are you still figuring out ways that you can enhance your presence there? Today we are looking at ways that Instagram can be utilized for businesses.

Instagram Stories

First things first. Instagram’s “Snapchat-like” stories will be the latest buzz in the world of social media. We will discuss that first. Instagram Stories make reference to a series of videos and images that could be uploaded to a new feed from your regular one. These stories disappear after 24 hours. Meanwhile, the story continues to be shown chronologically once you add content to it. There’s scope to edit your articles with fun emojis, finger paint and text. The videos and images with this feed cannot really be liked or commented on nevertheless, you should be able to send a note from the Stories on the slideshow to your user. You can even share parts of the stories on your own regular feed.

Now, Anonymous Instagram Stories Viewer is how exactly a Social Media Management Company could make usage of this feature to improve brand awareness? We will explore how.

Anonymous Instagram Stories Viewer are a great avenue for securing engagement online. Any sagacious advertiser would understand that. Firstly, it’s rather a great way by using which you can give your users a sneak-peek of what’s happening behind the scenes. Discuss weaving stories and there is nothing much better than telling them who you’re – away from services or products. Tease them with glimpses of the upcoming changes to your website or introduce them to your team via videos. They are a few great ways that it is possible to build buzz and engage users.

Instagram Stories render a certain amount of exclusivity to your content. Capitalize with this exclusivity to gain more followers with this platform. Utilize this platform to secure more registrants for webinars or for Facebook video sessions.

Instagram’s Algorithm: What you need to know

The recent algorithm change introduced by the platform has attracted the eye of B2C businesses. Earlier, your posts appeared chronologically on the feed. In the wake of the change, however, only posts that are likely to garner the highest amount of attention or engagement by means of likes, comments, and shares, appear at the very top. Instagram, from now on, will try to gauge the type of interest a post can generate. Discuss Artificial Intelligence!!

Businesses, as such, must revise their social media strategies because they would like to get their most recent posts appear first. If they don’t then there’s hardly any point of sharing them at the first place. You will find a need to respond to this change with marked immediacy. Ask story viewer to turn on their notification, use relevant hashtags to attract discussions on recent topics and strengthen concentrate on the creation of shareable and click-worthy content. Make certain you’re picking the proper marketing tools to gauge the success of your content- shares, clicks, audience growth, and click-throughs.