Is your brand on Instagram? What exactly are you doing to bolster your brand there? Are you currently still figuring out ways in which you can improve your presence there? Today we will be looking at ways in which Instagram can be utilized for businesses.

Instagram Stories

First things first. Instagram’s “Snapchat-like” stories are the latest buzz in the wonderful world of social media. We will talk about that first. Instagram Stories refer to a number of videos and images that could be uploaded to a new feed from your regular one. These stories disappear after 24 hours. Meanwhile, the story continues to be shown chronologically as soon as you add content to it. There is scope to edit your articles with fun emojis, finger paint and text. The videos and images with this feed may not be liked or commented on but you can send a message from the Stories on the slideshow to your user. You can also share parts of the stories on your regular feed.

Now, the question is how exactly a Social Media Management Company could make usage of this feature to boost brand awareness? We will explore how.

Instagram Stories are a great avenue for securing engagement online. Instagram story viewer would understand that. Firstly, it’s rather a great way by making use of which you can give your users a sneak-peek of what’s happening behind the scenes. Talk about weaving stories and there is nothing better than telling them who you’re – away from products or services. Tease Instagram story viewer with glimpses of the upcoming changes to your website or introduce them to your team via videos. These are a few great ways in which it is possible to build buzz and engage users.

Instagram Stories render a certain degree of exclusivity to your articles. Capitalize on this exclusivity to gain more followers with this platform. Utilize this platform to secure more registrants for webinars or for Facebook video sessions.

Instagram’s Algorithm: What you ought to know

The recent algorithm change introduced by the platform has attracted the eye of B2C businesses. Earlier, your posts appeared chronologically on the feed. In the wake of the change, however, only posts that are likely to garner the best amount of attention or engagement in the form of likes, comments, and shares, appear at the top. Instagram, from now on, will attempt to gauge the kind of interest a post should be able to generate. Talk about story viewer !!

Businesses, as such, are required to revise their social media marketing strategies because they would like to get their most recent posts appear first. Should they don’t then there’s hardly any point of sharing them at the initial place. There exists a need to respond to this change with marked immediacy. Ask your fans to show on their notification, use relevant hashtags to attract discussions on recent topics and strengthen concentrate on the creation of shareable and click-worthy content. Make sure you’re picking the proper marketing tools to gauge the success of your content- shares, clicks, audience growth, and click-throughs.